Explore the newfound direction of VMware cloud services

Last updated:November 2017

Editor's note

Once the cutting edge of IT, virtualization is now old news, relegated to the shadows by cloud computing. Cognizant of this change in the IT landscape, VMware made a concerted effort to keep up with customer demand and rebrand as a leading public cloud provider with products such as vCloud Air and vCloud Director -- an effort that proved less successful than intended.

From the early days of the vCloud initiative to the Cross-Cloud Architecture and beyond, join us as we track the progression -- as well as the failures and successes -- of VMware cloud services.

1Significant changes to VMware's cloud strategy

After a series of setbacks, VMware was forced to reassess its cloud strategy. In 2016, the company revealed its new vision for the cloud with its Cross-Cloud Architecture -- which consists of VMware Cloud Foundation and, as of 2017, Cross-Cloud Services -- its collection of SaaS services with VMware Cloud Services, updates to the vRealize platform and a combination of Photon Platform and vSphere Integrated Containers (VIC). Since then, VMware has made additional efforts to establish itself as a multi-cloud provider to address the growing customer demand for a multi-cloud environment and functionality.

2VMware makes cloud partnerships a priority

Unable to hold its own against established public cloud vendors, VMware has instead opted to break bread with its competitors in an effort to form mutually beneficial cloud partnerships. By collaborating with AWS, Pivotal Software, IBM, Google and more, VMware is slowly but steadily putting in the work to expand its multi-cloud offerings.