This is new to me. You might have heard of ESX Ranger, a backup system designed especially for VMware Virtual Machines/Disks. Personally, I am not 100% convinced there is a real market for these systems, although those people who use them tend to swear by them. Despite the nice GUI front-ends, most people want to script their backups in the long run, so you have to wonder how useful GUI front-ends actually are.
It is worth saying that there are lots of 3rd party scripting solutions which are FREE and work as well. Plus you can always run your conventional backup agents (Linux-based) as part of the Service Console. Anyway, the name of this organization is Dexia. I have no idea if their product is any good. It's at a first Beta Stage, so it's definitely not ready for a production environment.