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October 2017, Vol. 6. No. 9

VMware embraces strategic cloud partnerships

If this year's 20,000 VMworld attendees left Las Vegas with any specific message, it was that VMware has no intention of competing head-to-head with cloud vendors. Instead, the company is forming cloud partnerships with those providers that showcase how VMware technologies can work in conjunction with cloud services. It would seem that VMware's turned over a new leaf, which began with the sale of its vCloud Air business to cloud provider OVH earlier this year. While VMware software can help power, interface with or drive a cloud, the actual business of providing and running a cloud is best left to someone else. The cloud partnerships VMware has formed with Amazon Web Services (AWS), IBM, Hewlett Packard Enterprise (HPE) and Google are similar but distinct. Each deal highlights the strength of the cloud vendor and how specific VMware software contributes to those strengths. VMware's relationship with Google will focus on containers, while the company's partnership with IBM will emphasize NSX. The VMware Cloud on AWS deal ...

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